Companies fail to use the Web effectively
More than 50% of UK companies are failing to use their own websites to market their brands properly, according to research by an Internet Service Provider.
The survey – conducted by ISP FreeTel among 750 respondents – reveals that despite the growth in e-commerce, many companies fail to list their products and services on their websites and as a result are missing valuable commercial opportunities.
Trevor Raven of FreeTel, said: ‘Many companies seem to have a website merely to say that they have one. Few companies unlock the potential for business on the Net properly.’
The study also found that only a quarter of companies asked barred their employees from unsuitable sites.
‘Companies need to make certain that their employees are not wasting their time and their company’s money on visiting unsuitable sites during working hours,’ Raven added .