The training sessions for junior managers run by Deloittes no doubt provided a few entertaining days for the staff involved. But on a more serious note, the acting sessions underline the importance of good client relationships as the Big Five and larger mid-tier firms struggle against their increasing homogeneity in the eyes of the business world by spending a fortune in trying to promote and define their brand identities.
Arthur Andersen provides the most extreme recent example of this with its move away from the suit in an effort to embrace the rise of e-business, which has reached a peak this week with the dot.com frenzy surrounding the flotation of Lastminute.com.
AccountancyAge.com is running a special feature, Brit.com, which looks at the rise of the country’s e-entrepreneurs.
Another feature explores the real reasons behind the decision by Ernst & Young and PricewaterhouseCoopers to defect from the English ICA for training their students and start putting hundreds of them through the Scots ICA instead.
More big prizes can be won on AccountancyAge.com later this week as we launch our pre-Budget competitions. £100 of theatre tickets and a crate of pink champagne is on offer – just visit the homepage from Wednesday.
Our competition to win a luxury weekend in Barcelona is still running, so please tell any colleagues who you think would like to enter and sign up for our email news bulletins.
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Accountants should alter their perspective on auto-enrolment to maximise business opportunities, according to Eric Clapton.