Even CEOs in dark over euro
One in four CEOs do not understand the implications of the euro for UK business, according to research released today by Barclaycard.
And the survey of 2,500 company Barclaycard users also showed that 45% of business people in the UK do not understand the pros and cons of the new currency.
Company Barclaycard marketing director Simon Chick said: ‘It’s alarming that a significant number of people in business in the UK do not understand the currency change.
‘This implies that business in the UK is not concerned with the euro, but now that it has been introduced, businesses will be forced to learn about and understand it. By this time next year I expect the figure to have increased dramatically.’