E-commerce revolution marches on

Only 45% of organisations said they were generating sales through e-commerce now, but a further 46% of the 332 UK firms questioned expect to join them within the next two years, according to the report.

UK firms were found to be ‘enthusiastically planning to shift their business towards electronic trading’, according to an official at Reed Exhibition Companies, who carried out the survey.

Currently only 6% are generating more than 40% of sales over the internet, however in the next two years 25% are expecting more than 40% of their sales to be generated over the internet.

The most common technologies and solutions that companies are looking to implement are Web Design, followed by Customer Relationship Management (CRM), Internet Hosting Solutions, Content Management and then Application Service Providers.

The Survey also revealed 83% of companies have a website, with 50% using their site as a marketing tool.

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