Rogers, 44, will replace the retiring David Richardson in May, taking over responsibility for Whitbread brands including the Costa coffee chain, Travel Inn hotels, David Lloyd and Leisure fitness clubs.
After qualifying as an accountant with Price Waterhouse, Rogers joined Kingfisher PLC as group corporate finance manager in 1988. Subsequent appointments included group financial controller at Kingfisher PLC, finance director of Comet Group plc and then four years as commercial director at Comet.
Alan Parker, Whitbread’s chief executive, praised Rogers for his work at Woolworths, adding: ‘His strong retail and commercial background will enable him to make an immediate contribution at Whitbread as we continue to develop our strategy to maximise shareholder value.’
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