Show to be ‘springboard’

The emergence of the new economy, prompted by the growing demands for e-business and customer management functionality, means that finance professionals are faced with a shift in strategic thinking they are ill equipped to direct.

A recent Softworld survey in association with Accountancy Age, highlighted the fact that only 62% of organisations have an e-business strategy. Furthermore, an alarming 71% of the respondents were not able to provide the job title of the person responsible for e-business.

‘With the dawning of an e-centric age, finance professionals are confronted with the necessity to gain a whole new skill set,’ said Howe. ‘Only through embracing e-technology can they remain at the cutting edge of strategic development and expect to gain competitive advantage for their organisations.’

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