The institute has just released a study which underlines the importance of creativity to the value of a brand.
But the study also found only 46% of British companies recognised creativity as important to their business, compared to 71% worldwide.
It also found UK companies are inhibited by shareholder pressures, regulations and cultural attitudes. Despite this, 60% of companies accepted that they needed to promote creativity.
CIMA’s CEO Charles Tilley told AccountancyAge.com: ‘Companies have to create an environment in which employees have the time to be creative while they carry on day to day operations.’
The institute added that management accountants have to find ways of showing this creativity in the balance sheet.
Just one half of UK practices have implemented a pricing structure around auto enrolment implementation and advice - with many suffering increased costs
Deloitte's north-west Europe foray; BDO, Smith & Williamson investment paths; Shelley Stock Hutter; and Wilkins Kennedy discussed by editor Kevin Reed on our Friday Afternoon Live broadcast
Accountants should alter their perspective on auto-enrolment to maximise business opportunities, according to Eric Clapton.
Kevin Reed discusses whether new accountancy group Cogital can rival the Big Four...and its likely direction of travel