PracticePeople In PracticeTechnology – Navision in mid-market war.

Technology - Navision in mid-market war.

As Navision announces promising results a question mark still hangs over the reasons behind delays in re-branding

Navision has been forced to delay the unveiling of its new brand name for Navision Financials, originally to be announced last week.

Confusion surrounds the new date of the rebadging, but it is believed it could now take place at the beginning of July. It is thought the delay has been caused by legal considerations such as patenting.

There is no indication of what the product will now be called, however, it is thought the company will call the financials package Navision Solutions.

At the moment Navision Solutions is the umbrella term given to combinations of its packages. The company is looking to change the name to recognise it offers complete packages rather than financial packages only.

Company CEO, Jesper Balser, said: ‘The move comes as we move towards unveiling new initiatives. There is a war going on in the mid-marketplace and we see many battles ahead. We intend to invest substantially in our branding and in new technology for our portfolio.’

The delay in the brand change follows the release of its third quarter results for the fiscal year 2000/2001. Net revenues for 3rd quarter amounted to DKK 326m (£26m) – a 20% growth on last year. EBITA amounted to DKK #4m corresponding to 14% of revenues. Net revenues and EBITA met expectations.

Damgaard name ditched www.accountancyage.com/IT/1119777.

Related Articles

Is inefficiency stealing your time and money?

Accounting Firms Is inefficiency stealing your time and money?

5m Emma Smith, Managing Editor
CIMA elects new president

Institutes CIMA elects new president

5m Emma Smith, Managing Editor
Transparent currency trade: How to achieve costs visibility

Governance Transparent currency trade: How to achieve costs visibility

5m Emma Smith, Managing Editor
Magma Group announces merger, partner promotions

Accounting Firms Magma Group announces merger, partner promotions

9m Emma Smith, Managing Editor
MHA MacIntyre Hudson advises on management buy-out

Accounting Firms MHA MacIntyre Hudson advises on management buy-out

9m Emma Smith, Managing Editor
Introduction to KPMG UK’s new leadership team

Accounting Firms Introduction to KPMG UK’s new leadership team

6m Emma Smith, Managing Editor
EY appoints head of UK Infrastructure Asset Intelligence practice

Accounting Firms EY appoints head of UK Infrastructure Asset Intelligence practice

7m Emma Smith, Managing Editor
FRP Advisory expands operation with new office, partner appointments

Accounting Firms FRP Advisory expands operation with new office, partner appointments

9m Emma Smith, Managing Editor