Accounting systems ‘ignore’ sales databases

But the research, conducted on a sample of visitors to the Softworld Accounting and Finance show in March, revealed that 73% of finance and accounting professionals have plans to change this and integrate business applications in the near future.

When asked about web services, one of the main integration technologies, 62% said that they were familiar with it. A further 55% stated that they had plans to invest in it shortly.

‘Businesses can no longer operate disparate software applications and still expect a high return on investment,’ said Justin Opie, portfolio director at event organiser Imark Communications.

‘By allowing the integration of all business applications within a company, this will bring numerous benefits to accounting and finance professionals. If a sales person can access the accounts system this will mean less time is spent on answering queries, thus freeing up personnel to become more involved in strategic operations.’

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