TechnologyAccounting SoftwareMS Great Plains targets firms

MS Great Plains targets firms

Microsoft Great Plains has revealed that it is stepping up plans to partner accountants, as part of a bid to boost its presence in the software market.

It is understood the company is ‘looking for firms that add value’ to its business, and that partnerships with firms, such as those it has with Tenon arm Tenon Technology and with BDO Stoy Hayward, will become increasingly prevalent.

The company is said to have turned down a number of firms wishing to become its reseller.

Adrian Hobbs, Microsoft Great Plains UK managing director, said: ‘We do not have a small-business manager product yet, it is not a target for us, but accountants are an important audience for us.’

Last October, Microsoft revealed to Accountancy Age it may begin talking directly to accountants this year, as part of plans to enter into the SME end of the software market.

However, the company has since stated that for the near future, it is looking to concentrate on its core offerings to larger businesses.

Related Articles

Accountancy in the digital age: Flexibility, agility, efficiency

Accounting Software Accountancy in the digital age: Flexibility, agility, efficiency

3w Pegasus Software | Sponsored
Sage purchases Intacct in its largest ever acquisition

Accounting Software Sage purchases Intacct in its largest ever acquisition

5m Alia Shoaib, Reporter
5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

5m Alia Shoaib, Reporter
UK behind foreign markets in digital accounting, but gap is narrowing

Accounting Software UK behind foreign markets in digital accounting, but gap is narrowing

7m Alia Shoaib, Reporter
The rise of the progressive accountant

Accounting Software The rise of the progressive accountant

8m Emma Smith, Managing Editor
Making Tax Digital: Revolution or revolt?

Accounting Software Making Tax Digital: Revolution or revolt?

8m Emma Smith, Managing Editor
Making Tax Digital: Is HMRC’s recent system fault a cause for concern?

Accounting Software Making Tax Digital: Is HMRC’s recent system fault a cause for concern?

8m Emma Smith, Managing Editor
Four reasons why SME owners should switch to cloud accounting

Accounting Software Four reasons why SME owners should switch to cloud accounting

9m Emma Smith, Managing Editor