TechnologyAccounting SoftwareMS Great Plains targets firms

MS Great Plains targets firms

Microsoft Great Plains has revealed that it is stepping up plans to partner accountants, as part of a bid to boost its presence in the software market.

It is understood the company is ‘looking for firms that add value’ to its business, and that partnerships with firms, such as those it has with Tenon arm Tenon Technology and with BDO Stoy Hayward, will become increasingly prevalent.

The company is said to have turned down a number of firms wishing to become its reseller.

Adrian Hobbs, Microsoft Great Plains UK managing director, said: ‘We do not have a small-business manager product yet, it is not a target for us, but accountants are an important audience for us.’

Last October, Microsoft revealed to Accountancy Age it may begin talking directly to accountants this year, as part of plans to enter into the SME end of the software market.

However, the company has since stated that for the near future, it is looking to concentrate on its core offerings to larger businesses.

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