ACCA has defended its global rebranding exercise after accusations that it
has wasted members’ money, saying it now had a logo for an internet generation.
The institute has spent £85,000 on rebranding, which critics this week termed
a ‘substitute for improved services.’
ACCA marketing director Neil Stevenson said the old logo was designed before
the internet revolution and was not suitable for the web.
Readers can see the new logo, which has swapped a black background for a red
one in Taking Stock this week.
Stevenson added that the institute had ‘practical problems’ with the old
image, which was often incorrectly altered by members and outside parties on
ACCA activist Prem Sikka said the rebranding was ‘irrelevant’, and failed to
improve any of the institute’s efforts in accounting or auditing: ‘It’s a
substitute for improved services,’ said Sikka.
Engineering and technology executives have voiced concerns over the government’s industrial strategy and the need to fill the R&D funding and long-term investment gap in a post-Brexit Britain
This year’s Finance Act is 649 pages, the second longest recorded, and highlights the increasing complexity for taxpayers of an ever expanding tax code
The International Integrated Reporting Council (IIRC) and the CIPFA have launched an introductory guide for leaders on integrated thinking and reporting
Accountancy Age is delighted to reveal the shortlists for the 2016 British Accountancy Awards