TechnologyAccounting SoftwareMicrosoft ‘not killing competition’

Microsoft 'not killing competition'

Recent tie-ups between Microsoft and two leading software providers have filled a market gap and not cut out competition, according to a senior manager at Navision, now merged into Microsoft.

Link: Microsoft unveils SME licensing plans

Christian Pedersen, products solutions manager for Europe and the Middle East, told Accountancy Age: ‘We’re not cutting out competition. It’s important every player in the industry focuses on what they are good at.’

Microsoft’s acquisition of Great Plains and Danish software provider Navision means the software giant can now offer business solutions as well as framework offerings.

Pedersen said there was still room in a very ‘under-served market’ like the mid-tier to allow all players to offer the customer the best solution.

He added the local vertical players could now focus their efforts on specific industries instead of over-stretching their expertise. ‘Just by observing the market today we can see that it’s getting increasingly challenging for them (local players) to focus on everything, just as we don’t tend to develop every solution because that’s not our expertise.

We are in the horizontal end and in the framework area,’ said Pedersen.

Microsoft has also revealed it is to launch a marketing campaign because of fears that its customers are ignorant of its latest products.

The company is convinced its customer base doesn’t know it provides business products.

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