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The Big Question – FDs unimpressed by Links

Finance directors believe Business Links have failed to help their companies.

Business Links were designed as one-stop advice centres for small businesses.

Accountants raised concerns over Links offering financial advice without proper qualifications.

The Big Question survey, carried out by Accountancy Age and Reed Accountancy Personnel, found 67% of the 200 FDs asked said Links had not added value to their organisation.

Paresh Samat, of SBJ Employment & Safety Services, said: ‘We’ve used a Business Link once. It acted as a mediator for a business deal but the company went into liquidation halfway.’

Another FD said: ‘Business Link hasn’t added anything new. Its repackaged services are already provided by TECs and chambers of commerce.’

Only 12% of FDs said Business Links had helped their organisation. Jim Goodliffe, FD of JS Humidifiers, said: ‘We used their marketing expertise and external training courses.’

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