TechnologyMYOB brand to be phased out

MYOB brand to be phased out

Wolters Kluwer plan to phase out MYOB branding

The publishing business that acquired accountancy software company MYOB
earlier this year has announced that it is to phase out the brand.

Wolters Kluwer told Accountancy Age that by September almost all MYOB
branding will be gone and by January 2009 it will be completely replaced by
CCH, the company’s software arm.

Cathy Wolfe, CEO of Wolters Kluwer, said: ‘MYOB still exists in Australia
and is best of breed there’.

WK confirmed that following the acquisition there were no redundancies in
sales and that it is not planning any big cuts. ‘We want to expand our strong
position so there is plenty of work to go round’ added Wolfe.

Wolters Kluwer’s announced last week that it had launched CCH ProSystem, a
hybrid of both CCH and MYOB technology.

Simon Crompton, head of CCH, said: ‘The new software has opened up a complete
and totally integrated suite, for strong, big, and entry level organisations’.

CCH ProSystem will be available on upgrade to all customers of both CCH and
MYOB and fully implements both package models into its framework.

Further reading:

Wolters
Kluwer to buy MYOB accounting arm

CCH
to leave MYOB intact

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