PracticeConsultingCapgemini almost lost client over ‘E&Y’ branding

Capgemini almost lost client over 'E&Y' branding

Outsourcing and transformation consultancy Capgemini risked losing a client when it worked under the brand 'Cap Gemini Ernst & Young', due to its client's link with the accountancy firm of the same name.

Link: Cap Gemini drops E&Y in rebranding

Capgemini’s global director of strategy Pierre Yves Cros said that one of its clients ‘was not happy’ to work with CGE&Y because the client was audited by Ernst & Young, despite there being no connection between the consultancy firm and the auditors.

However the closeness of both names worried Capgemini’s client because it could have been perceived as a conflict of interest.

Cros also said that Capgemini shareholders were not happy last year with the company having a suffix that was the same as accountancy firm Ernst & Young, due to the image of the accountancy profession as a whole at the time.

However he confirmed that without Ernst & Young Capgemini would not have won its latest deal revealed today – a $3.5bn, 10-year contract to provide US energy company TXU with business process services and information technology solutions.

Under the agreement, 2,700 employees will move from TXU to newly-formed Capgemini Energy. The new company is 97% owned by Capgemini, with the rest owned by TXU.

Capgemini Energy will provide services to TXU, and serve as a vehicle for offering technology and business process services to other companies in the US electric, gas and water utility industry.

‘We are excited to be TXU’s partner as they take a bold step into the future with this innovative and collaborative approach to extending their business services,’ said Chell Smith, Americas CEO of Capgemini.

Related Articles

5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

5m Alia Shoaib, Reporter
Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

Consulting Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

11m Stephanie Wix, Writer
Managing partner Q&A - the year ahead: Richard Toone, CVR Global

Accounting Firms Managing partner Q&A - the year ahead: Richard Toone, CVR Global

12m Kevin Reed, Writer
Deloitte 'self-imposes exile' on government contracts to defuse PM row

Accounting Firms Deloitte 'self-imposes exile' on government contracts to defuse PM row

12m Kevin Reed, Writer
Managing partner Q&A - the year ahead: Julie Adams, Menzies

Accounting Firms Managing partner Q&A - the year ahead: Julie Adams, Menzies

12m Kevin Reed, Writer
Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

Business Regulation Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

1y Kevin Reed, Writer
Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

Audit Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

1y Kevin Reed, Writer
New head of equity capital markets for KPMG

Accounting Firms New head of equity capital markets for KPMG

1y Stephanie Wix, Writer