PracticeAccounting FirmsSMEs advise name change for accountants

SMEs advise name change for accountants

Accountants should change their names to 'business advisers' to remove the false perception of what they do, a study of 300 SMEs in the UK has revealed.

Link: SMEs pay for audit shake-up

Commissioned by technology company CCH, the research found that two-thirds of SMEs surveyed believed their accountant had evolved into a more consultative, advisory role.

Almost the same number (63%) said the professional title of ‘accountant’ should change to ‘business adviser’.

A survey of practitioners supported this view with 90% believing their role has changed into more of a business adviser.

But only 36% said their professional title should change.

Ray Sieber, managing director of CCH, commented: ‘The research suggests that the role of the practitioner is undergoing a significant transition within the SME marketplace.

‘Instead of simply using an accountant to prepare accounts and process returns, companies are now turning to their accountants in a business critical capacity.’

He continued: ‘Practitioners themselves evidently believe the name “Accountant” is synonymous with professionalism and are hesitant to move from this. However, in light of recent events, perhaps the time is right for many practitioners to reassess this and reposition themselves and maximise this opportunity to properly promote a broader range of services.’

Related Articles

Sexual harassment – is accountancy next for #MeToo?

Accounting Firms Sexual harassment – is accountancy next for #MeToo?

4d Karen Baxter, Lewis Silkin
Johnston Carmichael CEO appointed as ICAS president

Accounting Firms Johnston Carmichael CEO appointed as ICAS president

4w Emma Smith, Managing Editor
British Accountancy Awards 2018 – entries open!

Accounting Firms British Accountancy Awards 2018 – entries open!

1m Emma Smith, Managing Editor
Is the accountancy sector facing an international talent crisis?

Accounting Firms Is the accountancy sector facing an international talent crisis?

1m Lewis Silkin
RSM appoints new Chief Operating Officer

Accounting Firms RSM appoints new Chief Operating Officer

2m Alia Shoaib, Reporter
RSM announces 11 partner promotions

Accounting Firms RSM announces 11 partner promotions

2m Emma Smith, Managing Editor
BDO hires former AstraZeneca creative director as head of digital and innovation

Accounting Firms BDO hires former AstraZeneca creative director as head of digital and innovation

2m Emma Smith, Managing Editor
What does the future hold for listed accountancy firms?

Accounting Firms What does the future hold for listed accountancy firms?

3m Fergus Payne, Lewis Silkin