SMEs advise name change for accountants
Accountants should change their names to 'business advisers' to remove the false perception of what they do, a study of 300 SMEs in the UK has revealed.
Accountants should change their names to 'business advisers' to remove the false perception of what they do, a study of 300 SMEs in the UK has revealed.
Link: SMEs pay for audit shake-up
Commissioned by technology company CCH, the research found that two-thirds of SMEs surveyed believed their accountant had evolved into a more consultative, advisory role.
Almost the same number (63%) said the professional title of ‘accountant’ should change to ‘business adviser’.
A survey of practitioners supported this view with 90% believing their role has changed into more of a business adviser.
But only 36% said their professional title should change.
Ray Sieber, managing director of CCH, commented: ‘The research suggests that the role of the practitioner is undergoing a significant transition within the SME marketplace.
‘Instead of simply using an accountant to prepare accounts and process returns, companies are now turning to their accountants in a business critical capacity.’
He continued: ‘Practitioners themselves evidently believe the name “Accountant” is synonymous with professionalism and are hesitant to move from this. However, in light of recent events, perhaps the time is right for many practitioners to reassess this and reposition themselves and maximise this opportunity to properly promote a broader range of services.’
The numbers you crunch tell a story. Your expertis...
22yEmbracing user-friendly AP systems can turn the tide, streamlining workflows, enhancing compliance, and opening doors to early payment discounts. Read...
View articleOrganisations can enhance their financial operations' efficiency, accuracy, and responsiveness by adopting platforms that offer them self-service cust...
View articleIn a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...
View resourceDiscover how AP dashboards can transform your business by enhancing efficiency and accuracy in tracking key metrics, as revealed by the latest insight...
View articleThree years after accountancy group DJH Mitten Clarke launched, they have announced that they have rebranded to DJH. The DJH Mitten Clarke name reflec...
View articleStatic budgets outdated. Embrace agile budgeting for a smooth year-end close and adapt to changing markets. Read More...
View articleSaffery Champness's strategic rebrand to "Saffery" reflects a bold step towards aligning its historic values with a modern, innovative ethos, fosterin...
View articleSumer’s CEO Warren Mead believes accountants have a responsibility to champion smaller and medium-sized businesses and that successful entrepreneurs a...
View articleMid-market firms experience largest percentage increase in fee income in 2023, as consultancy services start to become leading income streams for the ...
View articleBaker Tilly International has today announced record global revenues of US$5.2bn for the financial year ended 31 December 2023, up 11% on the previous...
View articleWhilst Small and Medium Enterprises (SMEs) account for around half of the turnover in the UK private sector[1], our own AAT research shows that over a...
View articleGrant Thornton UK as confirmed the appointment of Malcolm Gomersall as its new Chief Executive Officer. Gomersall, who has been with the firm for over...
View article