Following a rash of acquisitions by the software giant over the past few months – including CSM and Hartley – those looking to glean information on the company’s plans were left disappointed.
Instead of the advertised presentation, a company spokesman presented a discussion on ‘How to Market Your Practice’. ‘Following our recent acquisitions of Hartley and CSM, we felt it would be more appropriate and beneficial to exhibition visitors to see a presentation on how to market a practice,’ said Sage.
The last-minute change of plan came after Sage launched the latest version of Sage WebTrader and a new product, Sage WebCatalogue, that it claims will help make it easier for small businesses to take advantage of the internet.
Both products were shown off for the first time at the exhibition and integrate with Sage’s best-selling accounting software, Sage Line 50 and Line 100, to offer a complete and affordable e-business trading solution.
The company said that the new products build on feedback from customers who have established a web presence using Sage’s existing e-business products and services.
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