PracticeConsultingShoppers boost Safeway figures.

Shoppers boost Safeway figures.

The battle for supremacy among UK supermarkets has stepped up this

As the supermarket big six fight it out over value for money – the one-time top bargain destination, Safeway, trails bottom of a Which? magazine survey of that little bit extra the retailers bring to their customer’s shopping basket.

But Safeway is due to release a confident trading statement next Tuesday, which will reflect a sales growth that has outperformed the market average for 15 months.

Finance director Simon Laffin and chief executive Carlos Criado-Perez (top left) have overseen the retailer’s share of the UK sector leap to 9.7%, with sales in the half-year until mid-October up 5% on the previous year. Pre-tax profits, meanwhile, climbed 10% to #166m.

The good news for Safeway follows a reprieve last October from the Competition Commission report into UK supermarkets, which baulked from bracketing the sector as part of ‘Rip-Off Britain’. UK supermarkets were found to charge higher prices for goods due to higher land costs and the strength of sterling, rather than anti-competitive behaviour.

For more information on the supermarket giant visit www.safeway.co.uk.

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