PwC prices entertainment industry at £976bn
Industry to grow by 6.6%
PricewaterhouseCoopers says the global entertainment and media industry will
grow 6.6% per year to be valued at $1.8tn (£976bn) in 2010.
In a new study, PwC said that digital technologies, chiefly broadband
internet and mobile, are becoming established and offered ‘increasingly
lucrative distribution channels’.
Global spending via online and wireless channels reached $19bn (£10.3bn) in
2005 and would increase to $67bn (£36bn) by 2010, the Big Four firm said.