Speaking to AccountancyAge.com this week, Lorne Borgal, Microsoft Great Plains European president, said the company would concentrate its efforts on overtaking Sage in the next few years.
The company confirmed its battle plan as it revealed its intention to release an accounting package for SMEs within the next year – a shift in its recent stance, and a development that means the company will have an offering for every software sector.
Borgal said: ‘We are not ruling out acquisitions, but our main emphasis will be on organic growth and building up the proportion of business we carry out in Europe.
‘We will be broadening our marketplace and will soon be offering top and bottom-end products to businesses. We have a foothold in the UK and will move into the small business area and expect to be the largest vendor within three years of launch.’
Great Plains undertook the biggest change in its history when it was bought by Microsoft in December last year after coming close to extinction in the mid 1980s.
Intuit, the software provider for small businesses, has challenged Microsoft’s plans after stating that between itself and Sage, the market was ‘sewn up’.
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