Taking Stock - PWC needs to go extra-terrestrial.
For those whose companies honour their top managers with titles including the word ‘global’ (we mention no names PwC) there may seem no place left where their logo has not been seen. Wrong. There’s always the option of outer space. The Beagl^e2 lander spacecraft is in need of sponsors. In return for parting with the readies, firms can get their logos on the side of the space ship – just like Formula 1 cars. This option because it will present interesting implications for all those ‘global’ managers and executives. To pick up a little more kudos, senior partners could call themselves ‘cosmic’. TS predicts the media department would love to spin the company line throughout the galaxy.