Go home, go home, go home, Mrs Doyle
The Inland Revenue is set to axe Mrs Doyle, its self-assessment figurehead, once the 31 January deadline for returns has passed.
Loveable actress Pauline McLynn, who played Father Ted’s batty housekeeper in the hit comedy series, was drafted in by the Revenue in July 2001 to replace retired popular cartoon character Hector, its figure-head since self-assessment was introduced in 1996.
A Revenue spokesman, said: ‘Mrs Doyle will remain in place until the next deadline. However, there will be a new campaign after that.’
Mrs Doyle’s tenure as the new Hector was only ever designed to last for the remainder of the year.
Advertising agency M&C Saatchi – appointed to develop the Revenue’s marketing campaign – are designing the new long-term strategy.
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