TechnologyEurope to invest in CRM in 2002

Europe to invest in CRM in 2002

Despite reports of a slowdown in Customer Relationship Management investment, over one quarter of European companies will invest in the technology this year.

Horror stories this year, have included long implementation timeframes and slow return on investment.

However, despite these findings, a six-country IT spend survey by research company Datamonitor, and CRM vendor Peoplesoft, found almost one-third of the 200 respondents stated CRM was the most prominent area for investment.

Geographically, the breakdown for companies looking to implement CRM solutions this year, was UK (29%), Spain (33%), Scandinavia (40%), Italy (38%), France (29%) and Germany (16%).

Sentiment appears to have charged over CRM. Earlier this year, a report for ebusiness software specialist ATG, by online business information site hoovers.co.uk, found that the broadening gap between marketing and IT was hampering successful CRM implementations and ROI.

Russell Loarridge, vice president of CRM vendor, Firstwave, added: ‘Ultimately a CRM project’s success depends on whether or not your employees accept the new technology. If the tool is hard to use or requires a lot of training, the other criteria will cease to matter!’

Related Articles

Cybersecurity webinar: how protected are you and your data?

Security Cybersecurity webinar: how protected are you and your data?

3d Emma Smith, Managing Editor
Back to the Future: why financial transformation just hasn’t happened

Technology Back to the Future: why financial transformation just hasn’t happened

4d Workday | Sponsored
GDPR: Don’t forget the human touch

Security GDPR: Don’t forget the human touch

1w Neil Patrick, Director of GRC and Centre of Excellence EMEA for SAP
5 key tech innovations helping accountants transform their businesses

Accounting Software 5 key tech innovations helping accountants transform their businesses

2w Heather Darnell, Founder of Ask the BOSS
HMRC scaling back digital projects to ‘release project capability to EU Exit work’

Brexit HMRC scaling back digital projects to ‘release project capability to EU Exit work’

3w Alia Shoaib, Reporter
What is the role of governance, compliance, and control in financial transformation?

Corporate Governance What is the role of governance, compliance, and control in financial transformation?

3w Workday | Sponsored
Grant Thornton joins with Immersive Labs to increase cyber talent

Career Grant Thornton joins with Immersive Labs to increase cyber talent

1m Lucy Skoulding, Reporter
How can accounts payable departments protect themselves from fraud?

Technology How can accounts payable departments protect themselves from fraud?

1m Kristina Russell, Kefron