TakingStock - Between the covers
Carol Kennedy's The Next Big Idea should be on the desk of every consultant, just so they can pretend to know what this week's management fad is.
Subtitled Managing in the digital age, and illustrated by a bright light bulb with the ubiquitous ‘@’ as a filament, you know that this book is going to be leaning heavily on the dotcom world for inspiration. Which given that the virtual world seems to be collapsing around our laptops might not be such a bright idea. But one of Kennedy’s themes is learning from mistakes. Looks like we will have plenty of material to fuel the furnace of management theories for quite a while then.
Published by Random House, £17.99.