Fashion store hires E&Y as advisers

To help plan its expansion into the Middle East fashion chain
New Look has hired
Ernst & Young.

The firm will help New Look develop an international expansion strategy after
a successful trial of the fashion chain’s first franchise store.

Part of the role will see E&Y evaluate which countries and partners to
the company should go forward with.

This week, New Look signed a deal to open 40 stores in the Middle East over
the next five years via a franchise agreement with
Landmark Group, one of the largest
retail groups in the area, after a trial of one store in Dubai.

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