ACCPAC pushes new pricing model

The move represents the latest attempt by the subsidiary of US company Computer Associates to gain market share in the UK market.

Last November the company announced plans to give away a million free copies of its SOHO and SME accounting software.

The offer has now ended with 300,000 copies given away.

According to the company, its latest offer will see version 9.0 available at a suggested retail price of £99 with Simply Accounting Pro expected to retail at £199.

It believes that by providing the UK market with sharply reduced pricing, it is continuing its strategy to produce the ‘best value’ accounting software for small businesses. ‘Simply Accounting doesn’t take a back seat to any product in this market,’ said Keith Fenner, ACCPAC Europe vice president and general manager.

‘Our focus is to ensure small businesses are up and running, and managing in the quickest possible time. We’re aware that small business owners have a choice when it comes to managing their books – we’re trying to make that choice simple by providing them with an easy-to-use product, and the best value available,’ he added.

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