PracticeAccounting FirmsAccountants most trusted business adviser

Accountants most trusted business adviser

Accountants beat spouses in 'sound' business advice stakes for executives

Accountants continue to be the most trusted adviser to business owners,
coming above an executive’s spouse, a poll has revealed.

Over a third (38%) of business owners will trust the advice of their
accountant above all others with 15% of executive respondents trusting their
partner or spouse a survey, carried out by MGR the accounting division of Atf
business advisers and in association with HLW McCrombie Commercial Lawyers, has
found.

Just 13% of those polled said they would turn to their non-executive with
bankers performing the worst and 17% of those polled rated them as the least
likely person they would turn to if a crisis were to hit their business.

Jo Haigh, partner at Atf said: ‘Owner managers still want the sound ‘How is
my business doing?’ advice that they can rely on from their accountant.’

‘Non-executives’ relatively poor showing suggests owner managers still need
some convincing that the kind of fees some of these individuals charge are
actually worth it’ she added.

Other findings of the survey showed managers would most like to take advice
from Richard Branson and least like to take advice from glamour model Jordan,
(real name Katie Price), even if she has built up an estimated £40m net worth.

Further reading:

Baker Tilly: SMEs eyeing cut-price acquisitions

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