A week in the life of Ann Jenkins, dotcom entrepreneur and unlikely

Monday[QQ] I scramble the children off to school then prepare my teaching for tomorrow.

The Evening Standard rings about our appearance on Who Wants to be a Millionaire. They send a photographer round – the children are very excited! By 9pm we are all in front of the TV. We didn’t look as bad as I thought we might, in fact it was very exciting winning all over again! The phone starts to ring as soon as the programme finishes, over 20 calls.

There are emails as well from people who were very surprised to see us on their TV screens.


Get the train up to London. I’m presenting a Chantrey Vellacott course to the Serious Fraud Office today. By lunchtime there’s an article about us in the Evening Standard. It’s the ICAEW’s annual dinner in the evening.

The President tells me he knew that fieldfare was a bird. Lots of people have seen the show; it even gets mentioned by Sir Peter Davis in his speech.

Take a taxi home and the taxi driver says ‘Didn’t I see you on Who wants to be a Millionaire?’.


Training the SFO again. We’re in the Daily Mail today. It is good that the papers have explained that we went on the show to get money to invest in our online learning business, demyst.com.

Get home and go to a parent consultation at William’s school.

Spend the first part discussing Millionaire with two of the teachers and the caretaker. When I get home, do a radio interview with English-speaking Spanish station.


Have to survive the tube strike with all the other commuters. Get to Waterloo and walk the three miles to Old Street. In the evening, discuss with Peter the schedule for producing the modules for our first online training service.


No teaching today. Take Victoria to school. It takes half an hour to get home as the other parents want to talk about the show.

Review our website statistics – the publicity has significantly increased the number of site visitors. Cook dinner (still have to do that!) and over a bottle of wine reflect with Peter on how our unusual fundraising strategy paid off.

– Ann Jenkins is a director of ATC and a co-founder of online learning business, demyst.com, with husband Peter. They shared a #125,000 win on Who Wants to be a Millionaire last week.

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