KPMG Consulting find its bearings
KPMG Consulting has joined the rising number of management consulting businesses trying to distance themselves from their former Big Five parents by changing their names.
The company, which was spun out of KPMG in the US two years ago, has announced it will be rebranded as BearingPoint Inc in a ‘once-in-a-lifetime’ opportunity to redefine its direction.
The move follows similar rebranding exercises from Deloitte Consulting, now known as Braxton, and the ill-fated Monday experiment from PwC Consulting, which was dropped when the division was sold to IBM two months ago.
Accenture led the field, when it was required to adopt the name after its acrominious split from parent Andersen Worldwide.
KPMG’s name change coincided with its launch on the New York Stock Exchange – shares in the consultancy are due to start trading on the market today.