Scientist wins race to promote self assessment

Scientist wins race to promote self assessment

The Inland Revenue has revealed that Adam Hart-Davis, the scientist presenter of the BBC's Tomorrow's World will promote its online self-assessment tax site for the next three years.

The announcement was made today, after a decision was taken earlier this year to replace Mrs Doyle, the endearing tea lady from Father Ted, who has promoted the website since July last year.

According to the Revenue, Hart-Davis was chosen because he ‘appealed to a majority of people’.

Hart-Davis presents Tomorrow’s World at 7pm on Wednesday nights on BBC 1 and has also presented Local Heroes.

He is also author of Thunder, Flush and Thomas Crapper a work he calls a ‘lavatorial extravaganza’.

Share

Subscribe to get your daily business insights

Resources & Whitepapers

The importance of UX in accounts payable: Often overlooked, always essential
AP

The importance of UX in accounts payable: Often overlooked, always essentia...

1m Kloo

The importance of UX in accounts payable: Often ov...

Embracing user-friendly AP systems can turn the tide, streamlining workflows, enhancing compliance, and opening doors to early payment discounts. Read...

View article
The power of customisation in accounting systems
Accounting Software

The power of customisation in accounting systems

2m Kloo

The power of customisation in accounting systems

Organisations can enhance their financial operations' efficiency, accuracy, and responsiveness by adopting platforms that offer them self-service cust...

View article
Turn Accounts Payable into a value-engine
Accounting Firms

Turn Accounts Payable into a value-engine

3y Accountancy Age

Turn Accounts Payable into a value-engine

In a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...

View resource
8 Key metrics to measure to optimise accounts payable efficiency
AP

8 Key metrics to measure to optimise accounts payable efficiency

2m Kloo

8 Key metrics to measure to optimise accounts paya...

Discover how AP dashboards can transform your business by enhancing efficiency and accuracy in tracking key metrics, as revealed by the latest insight...

View article