PracticeAccounting FirmsNumerica buys marketing services group

Numerica buys marketing services group

Numerica has today revealed its dream of becoming 'the accountants' accountant' after snapping up Bristol-based Practice Track for £1m - its second acquisition since floating on AIM last year.

The deal follows a £4.2m move last week for Leicester-based accountant and IFA Pole Arnold.

Practice Track owns 50% of PracticeWeb Ltd – together the ‘Practice Track Group’. These businesses provide a range of marketing services, from newsletters and software tools, to websites.

This marks Numerica’s first purchase of a business that is not an accounting practice.

The deal will be made up of £300,000 through the issue of new ordinary shares in Numerica at 118.5p per share, with the balance in cash. The turnover of the Practice Track Group in the year to 30 September 2001 was £1.5m.

Tony Sarin, chief executive of Numerica said: ‘Our strategy is to develop beyond the concept of an accountancy business and use our expertise and position to provide business services to a variety of markets.’

He added: ‘The Practice Track Group is at an extremely exciting stage in its evolution and it will enhance our offering to one of our three target markets, namely “other professional firms”. By developing our services alongside our other specialist services we hope to become the accountants’ accountant.’

Related Articles

British Accountancy Awards 2018 – entries open!

Accounting Firms British Accountancy Awards 2018 – entries open!

2w Emma Smith, Managing Editor
Is the accountancy sector facing an international talent crisis?

Accounting Firms Is the accountancy sector facing an international talent crisis?

2w Lewis Silkin
RSM appoints new Chief Operating Officer

Accounting Firms RSM appoints new Chief Operating Officer

2w Alia Shoaib, Reporter
RSM announces 11 partner promotions

Accounting Firms RSM announces 11 partner promotions

3w Emma Smith, Managing Editor
BDO hires former AstraZeneca creative director as head of digital and innovation

Accounting Firms BDO hires former AstraZeneca creative director as head of digital and innovation

1m Emma Smith, Managing Editor
What does the future hold for listed accountancy firms?

Accounting Firms What does the future hold for listed accountancy firms?

1m Fergus Payne, Lewis Silkin
EY, Deloitte lead Big Four in gender pay gap reporting

Accounting Firms EY, Deloitte lead Big Four in gender pay gap reporting

2m Emma Smith, Managing Editor
Mind the gap: what accountancy firms should be doing ahead of the new gender pay gap reporting rules

Accounting Firms Mind the gap: what accountancy firms should be doing ahead of the new gender pay gap reporting rules

2m Karen Baxter, Lewis Silkin