Robson Rhodes and Pannell Kerr Forster this week announced they are merging, the latest of a spate mergers to hit Group A firms.
The new firm will be called Pannell Robson, a business with a turnover of more than #120m and employing more than 2,100 staff.
PKF managing partner Martin Goodchild will head up the new firm while Robson’s managing partner Chris Connor will be a member of the new executive team.
The two firms have been negotiating since last summer, though both deny that their falling performance have forced the tie-up. Final details have yet to be agreed but both sides are confident the link-up will take place on 1 May.
‘The demands of clients and the way that clients see their markets and the way they want to be served are going to impact on us all,’ said Goodchild.
‘You can either watch it happen or you can help it happen. We think it is important to help it happen.’
The firms said the move would give them strength in leading major cities across the UK.
‘The merger is a good fit for us and gives us every opportunity to be leading powers in our niche of the market,’ Connor said.
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