TakingStock – ICAEW gets new image cheap.

The accountancy profession is forging good connections with students at the moment. The ICAEW especially seems keen to create links after playing host to a visit by 10 and 11 year-olds from Lauriston Primary School in Hackney where institute staff have been helping children with their reading.

Of course the institute needs to hook them young after the Office of Fair Trading announced its growth rates were none too cheering. Mind you when the kids arrived at Moorgate Place they promptly decided to redesign the institute’s badge.

Seems to be a theme developing. Arthur Andersen recently let design students at the University of Central England provide the decor for its new Brindley Place Office.

Given the high cost of rebranding demonstrated by Accenture, TS can’t help but think valuable lessons are being learned.

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