Ian Schoolar, the Revenue’s first marketing director, admitted that the name of the department would be discussed once work got under way on a new strategic marketing campaign.
John Whiting, president of the Chartered Institute of Taxation and a partner at PricewaterhouseCoopers, commented: ‘The Board of the Inland Revenue doesn’t sound like a warm, cuddly, customer-focused organisation but on the other hand, what could they name it?’
AccountancyAge.com has now launched a competition for the best suggestion for a new name. The winner will receive £100 in Oddbins vouchers.
So far there have been numerous suggestions. These include:
Inland Robinu, Paytaxia, Taxyoo, Community Chest, Give & Take and the National Wealth Service.
We’d like to hear from readers who have any better ideas.
To enter, mail us at firstname.lastname@example.org.
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