Firms should favour training over benefits

Many employers are taking a short-sighted approach in their attempts to improve staff morale, according to a survey of company directors from The Aziz Corporation. It shows that 70 percent of companies consider perks to be a more effective means of motivating staff than training and professional development. And 74 percent of respondents believe their staff value benefits, such as pension schemes, company cars, and gym membership, more highly than training opportunities. But, the survey also found that firms with higher growth rates are almost three times as likely to favour training over benefits than their low-growth counterparts. In general, the survey shows that the most successful companies have a good understanding of the link between training and motivation. Khalid Aziz said, “Companies that value training over perks, not only prove that it aids staff in their personal career development, but makes better financial sense for the employer.”

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