Big Four firms may have slashed their graduate intake for the next year at
least, but the last thing they want is for university students to discount them
as a potential employer, the Financial Times reported.
Ernst & Young has been brainstorming new ways to build their brands in
the minds of future graduates so that when the economy swings up again, the
talent will return.
In the last recession, Big Four firms took the axe to graduate recruitment
for a number of years, and failed to re-group efforts when the economy
recovered. The result was an empty space in middle management from the
negligable intake some years earlier.
Ernst & Young is running competitions at campuses in the United States to
increase its brand awareness among the student population.
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