Ian Schoolar, the Revenue’s first marketing director, admitted that the name of the department would be discussed once work got under way on a new strategic marketing campaign.
John Whiting, president of the Chartered Institute of Taxation and a partner at PricewaterhouseCoopers, commented: ‘The Board of the Inland Revenue doesn’t sound like a warm, cuddly, customer-focused organisation but on the other hand, what could they name it?’
So far there have been numerous suggestions for what the department could be called. These include:
Inland Revenge, Community Chest, Bingo, Give & Take and most amusingly the National Wealth Service.
We’d like to hear from readers who have any better ideas. Mail us at email@example.com.
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