Monster hunts for bigger fish

ChiefMonster has already been pioneered in the US where it hosts around 54,000 senior CVs. Unlike the main Monster site, applicants are screened before their details are posted online to ensure they have the qualifications they claim.

Francois Debertrand, COO and CFO of Europe, said that the company made a profit of $70m last year but acknowledged that only two countries in Europe were profitable.

He also said that Monster would reduce its massive marketing spend once it has reached the targets it has set itself. The company currently spends 50% of revenues on marketing, though that rises to 75% in Europe.


Monster’s senior site in the US

Monster’s UK site

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