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    E-conomic enters SME business software market

    E-conomic enters SME business software market

    Scandinavian player makes bold launch into UK accounting software market with online offering

    Author Date published February 14, 2008 Categories

    Competition in the UK accountancy software market for small businesses is set
    to become even fiercer as Scandinavian group e-conomic launches its online
    offering this week.

    The company first launched in 2003 in Denmark and has expanded rapidly with
    1,000 practices, including KPMG and Ernst & Young, using the software in
    Europe. These practices use the software to service 11,000 clients.

    E-conomic has opted for a software-as-a-service model and will be offering
    software to accountants for free and charging the clients of accountants a
    monthly fee of £13.50.

    The move of the new player will offer SMEs more choice than ever before.
    Established players Sage and Iris are still competing aggressively in the SME
    space, Microsoft has launched a business software programme while MYOB and Mamut
    continue to grow strongly.

    Further reading:

    Iris makes move into on-demand
    software

    Microsoft finally unveils Sage rival

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