ICAEW unveils new logo

The ICAEW has unveiled its new
£65,000 logo.

Accountancy Age is now publishing the new brand on the internet for
the first time.

The new version, which readers can see pictured on Accountancy
magazine’s cover, left, was due to be launched publicly to the general media on
Monday. But the title, which is distributed to all ICAEW members, issued
the image yesterday.

Members will also have to wait until Monday to get hold of the logo, said an
institute spokesman.

As predicted by Accountancy Age, the new logo uses only half of the
institute’s crest. The measuring scales have gone, and Economia has lost weight.

Launching the logo, chief executive Michael Izza said: ‘[The logo] aims to
retain the integrity of Economia while reflecting the fact that as a
professional body we must also look forward.’

In an editorial feature, editor Chris Quick said: ‘Anxious to make a big
splash with its new identity, the institute made Accountancy staff swear to
secrecy about the new logo.’

But institute insiders had already briefed Accountancy Age’s gossip columnist
TS on the new image, which we mocked up in November after revealing the makeover

Further reading:

See the original logo

TS’s design

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