More NewsICAEW unveils new logo

ICAEW unveils new logo

Institute magazine publishes first image of retouched 'Economia'

The ICAEW has unveiled its new
£65,000 logo.

Accountancy Age is now publishing the new brand on the internet for
the first time.

The new version, which readers can see pictured on Accountancy
magazine’s cover, left, was due to be launched publicly to the general media on
Monday. But the title, which is distributed to all ICAEW members, issued
the image yesterday.

Members will also have to wait until Monday to get hold of the logo, said an
institute spokesman.

As predicted by Accountancy Age, the new logo uses only half of the
institute’s crest. The measuring scales have gone, and Economia has lost weight.

Launching the logo, chief executive Michael Izza said: ‘[The logo] aims to
retain the integrity of Economia while reflecting the fact that as a
professional body we must also look forward.’

In an editorial feature, editor Chris Quick said: ‘Anxious to make a big
splash with its new identity, the institute made Accountancy staff swear to
secrecy about the new logo.’

But institute insiders had already briefed Accountancy Age’s gossip columnist
TS on the new image, which we mocked up in November after revealing the makeover
plans.

Further reading:

See the original logo

See
TS’s design

Related Articles

Amazon UK halves its corporation tax bill despite increased turnover

More News Amazon UK halves its corporation tax bill despite increased turnover

2m Alia Shoaib, Reporter
Increase in UK business confidence despite Brexit, according to ICAEW

More News Increase in UK business confidence despite Brexit, according to ICAEW

5m Alia Shoaib, Reporter
Live blog: Spring Budget 2017

Corporate Tax Live blog: Spring Budget 2017

7m Accountancy Age editorial
"Not enough time" to implement MTD by 2018, says Tyrie

Corporate Tax "Not enough time" to implement MTD by 2018, says Tyrie

11m Stephanie Wix, Writer
Colin: A spoonful of investment...

Governance Colin: A spoonful of investment...

11m Stephanie Wix, Writer
The Curious Incident of the Insolvency Sector in the Light of Economic Turbulence

Insolvency The Curious Incident of the Insolvency Sector in the Light of Economic Turbulence

9m Accountancy Age editorial
Leonard Curtis called in as administrators for builders Boshers

Legal Leonard Curtis called in as administrators for builders Boshers

9m Stephanie Wix, Writer
New Year Honours of 2017

Accounting Standards New Year Honours of 2017

9m Stephanie Wix, Writer