RegulationAccounting StandardsAdvertising watchdog rules ICAEW ad ‘not misleading’

Advertising watchdog rules ICAEW ad 'not misleading'

ASA throws out complaint against ICAEW advertising campaign

The UK’s advertising watchdog has thrown out a complaint against the ICAEW’s
latest campaign to recruit new members.

The
Advertising
Standards Authority
(ASA) received a complaint from a qualified
accountant that the ICAEW’s campaign, flagged up with the headline: ‘A career
with real value’, was misleading.

The complaint centred on the qualifications available from other
CCAB
bodies, claiming they provided the same level of financial and business skills
as the ICAEW’s qualification.

The ASA said the ad had not claimed that the qualification was the best
available, but it offered a ‘depth of financial and business skills’ not offered
by other courses. It agreed that the
ICAEW
offered exam syllabus and course requirements were sufficiently different
from other CCAB course, and the ad was not misleading.

Further reading:

Behind the numbers: listen
up

ICAEW president warns
against threat of more rules

ICAEW poaching plan has failed, claim
rivals

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