The UK’s advertising watchdog has thrown out a complaint against the ICAEW’s
latest campaign to recruit new members.
Standards Authority (ASA) received a complaint from a qualified
accountant that the ICAEW’s campaign, flagged up with the headline: ‘A career
with real value’, was misleading.
The complaint centred on the qualifications available from other
bodies, claiming they provided the same level of financial and business skills
as the ICAEW’s qualification.
The ASA said the ad had not claimed that the qualification was the best
available, but it offered a ‘depth of financial and business skills’ not offered
by other courses. It agreed that the
offered exam syllabus and course requirements were sufficiently different
from other CCAB course, and the ad was not misleading.
The AAT has become the first accountancy body to sign the Women in Finance Charter, which is designed to help achieve gender balance in the financial services industry
New government measures to target abuse of a VAT simplification scheme may have 'unwelcome consequences' for small businesses, says the institute
Fiona Wilkinson to take up the position in June 2017
The AAT will deliver the end point assessments for the apprenticeships