RegulationAccounting StandardsAdvertising watchdog rules ICAEW ad ‘not misleading’

Advertising watchdog rules ICAEW ad 'not misleading'

ASA throws out complaint against ICAEW advertising campaign

The UK’s advertising watchdog has thrown out a complaint against the ICAEW’s
latest campaign to recruit new members.

The
Advertising
Standards Authority
(ASA) received a complaint from a qualified
accountant that the ICAEW’s campaign, flagged up with the headline: ‘A career
with real value’, was misleading.

The complaint centred on the qualifications available from other
CCAB
bodies, claiming they provided the same level of financial and business skills
as the ICAEW’s qualification.

The ASA said the ad had not claimed that the qualification was the best
available, but it offered a ‘depth of financial and business skills’ not offered
by other courses. It agreed that the
ICAEW
offered exam syllabus and course requirements were sufficiently different
from other CCAB course, and the ad was not misleading.

Further reading:

Behind the numbers: listen
up

ICAEW president warns
against threat of more rules

ICAEW poaching plan has failed, claim
rivals

Related Articles

EY fined £1.8m over Tech Data audit

Accounting Standards EY fined £1.8m over Tech Data audit

5d Emma Smith, Managing Editor
The great professional services shake-up

Accounting Standards The great professional services shake-up

1m Fergus Payne, Lewis Silkin
What do clients actually want from an accountant?

Accounting Standards What do clients actually want from an accountant?

2m Emma Smith, Managing Editor
IASB overhauls insurance accounting with issuance of IFRS 17

Accounting Standards IASB overhauls insurance accounting with issuance of IFRS 17

5m Alia Shoaib, Reporter
Flag It Up! How accountants can protect themselves from money launderers

Accounting Standards Flag It Up! How accountants can protect themselves from money launderers

7m Emma Smith, Managing Editor
Accountants shouldn’t neglect hybrid mismatch anti-avoidance rules

Accounting Standards Accountants shouldn’t neglect hybrid mismatch anti-avoidance rules

3m Alison Conley
Membership of the accountancy profession on the rise

Accounting Standards Membership of the accountancy profession on the rise

3m Alia Shoaib, Reporter
The real price of mates' rates in the provision of professional services

Accounting Standards The real price of mates' rates in the provision of professional services

4m DAC Beachcroft