TechnologyAccounting SoftwareSiebel homes in on in-house development

Siebel homes in on in-house development

Customer relationship management heavyweight Siebel will target the replacement of in-house IT developments this year, as it looks to restore its flagging fortunes.

The company is eyeing up the potentially lucrative market as it moves swiftly to quash speculation over its future.

‘Talk of who has what market share misses the point,’ said Neil Morgan, marketing vice-president for EMEA. ‘There are still many businesses using systems they have built themselves. There is a huge opportunity to grow into this area.’

He went on to say that the recently signed partnership with IBM would strengthen Siebel’s chances to attract those with bespoke systems. Under the agreement, Siebel will be optimised for certain IBM technology.

Morgan believes that will give Siebel a better chance to sell to sectors, such as retail banking. ‘We’re developing a product aimed specifically at bank branch offices. It should be available before the end of the year,’ he said.

But analysts do not share Siebel’s optimism. Datamonitor predicts it will be mainly small firms that spend on CRM, and Siebel has neither the products nor the channel to serve this sort of market.

Larry Ellison, the charismatic chairman and CEO of fierce rival Oracle, recently dismissed Siebel as a ‘dying firm’.

Related Articles

Sage purchases Intacct in its largest ever acquisition

Accounting Software Sage purchases Intacct in its largest ever acquisition

3m Alia Shoaib, Reporter
5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

3m Alia Shoaib, Reporter
UK behind foreign markets in digital accounting, but gap is narrowing

Accounting Software UK behind foreign markets in digital accounting, but gap is narrowing

5m Alia Shoaib, Reporter
Four reasons why SME owners should switch to cloud accounting

Accounting Software Four reasons why SME owners should switch to cloud accounting

7m Emma Smith, Managing Editor
BDO strikes technology partnership with Receipt Bank

Accounting Firms BDO strikes technology partnership with Receipt Bank

7m Emma Smith, Managing Editor
The rise of the progressive accountant

Accounting Software The rise of the progressive accountant

6m Emma Smith, Managing Editor
Making Tax Digital: Revolution or revolt?

Accounting Software Making Tax Digital: Revolution or revolt?

6m Emma Smith, Managing Editor
Making Tax Digital: Is HMRC’s recent system fault a cause for concern?

Accounting Software Making Tax Digital: Is HMRC’s recent system fault a cause for concern?

6m Emma Smith, Managing Editor