KPMG embraces the new economy.

KPMG Consulting this week added to its portfolio after launching Metrius Europe – a business consultancy designed to meet the needs of the new economy.

The move follows a three-month warm-up period in which time the KPMG subsidiary finalised its offering and recruited 25 staff. It follows the successful launch of Metrius in the US last year.

It is understood the company is looking to recruit a further 75 staff and open two European offices by the end of next year, in a bid to further challenge the similar offerings offered by Arthur Andersen, Deloitte & Touche and IBM.

Clive Pinder, Metrius chief executive, said: ‘The rationale for the company is that the skills needed to architect, design and manage the ongoing development of new economy businesses for Europe’s leading companies can’t exist under one roof. Our combined experience at leading e-consultancies convinced us that it is becoming increasingly complex to build new economy businesses and that up until now no one consultancy could offer all the ingredients for success under one roof.’

Alan Buckle, chief executive of KPMG Consulting, said ‘Metrius represents a substantial commitment by us to the rapidly growing business consultancy market in the new economy. We felt this market is best addressed by an organisation with a distinctive new economy culture and approach’.

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