The firm’s entertainment and media practice has produced a report which identifies how companies – such as traditional media companies – should transfer their brand properties onto the web.
Virtual communities, the firm argues, increase the rate of repeat visits by customers to websites and the amount they spend on-line, resulting in higher advertising and e-commerce revenues.
But PwC also warned when companies formulate their strategies, they must take care to ensure they do not undermine their community building efforts, for example by selling out to advertisers.
Cowgill Holloway and Warings Business Advisors have merged, with a range of growth plans in the North West put in place
New growth opportunities in Aberdeen, North East Scotland, are being invested in by Grant Thornton
If businesses do not take cyber security seriously in their business planning regulators may do it for them, the ICAEW has warned
The Financial Reporting Council has issued guidance regarding the annual reporting of 1,200 large and smaller listed companies. The letter highlighted the key issues and improvements that can be made in the 2016 reporting season