The firm’s entertainment and media practice has produced a report which identifies how companies – such as traditional media companies – should transfer their brand properties onto the web.
Virtual communities, the firm argues, increase the rate of repeat visits by customers to websites and the amount they spend on-line, resulting in higher advertising and e-commerce revenues.
But PwC also warned when companies formulate their strategies, they must take care to ensure they do not undermine their community building efforts, for example by selling out to advertisers.
Three new partners and seven business restructuring advisers have been appointed to the new Preston office
Merger between Clear & Lane Chartered Accountants and Magma Chartered Accountants was finalised on 3 February
The Top 20 firm has recently advised J S Wright, the mechanical and electrical building services specialist
Promotions have been made in the private clients tax team and corporate business team