The firm’s entertainment and media practice has produced a report which identifies how companies – such as traditional media companies – should transfer their brand properties onto the web.
Virtual communities, the firm argues, increase the rate of repeat visits by customers to websites and the amount they spend on-line, resulting in higher advertising and e-commerce revenues.
But PwC also warned when companies formulate their strategies, they must take care to ensure they do not undermine their community building efforts, for example by selling out to advertisers.
Harrison Beale & Owen will (HB&O) have a new chairman and managing director at the helm for 2017
Satvir Bungar promoted to managing director in the mergers and acquisitions team
Carolyn Brown appointed as the first head of client legal services practice RSM Legal
The established building and heritage restoration company has ceased trading following the loss of major tenders