SMEs don't believe hype.
A survey of small and medium-sized businesses in the UK has found 75% do not believe their product or service is suited to Internet trading. The research – conducted by BDO Stoy Hayward – also found businesses that do trade over the Net have failed to gain any great benefits with regard to revenues. Meanwhile four out of five businesses surveyed said online trade only accounted for a small percentage of their business, while the majority of custom was still being generated through more conventional channels. A Stoys spokesman said: ‘Clearly, UK firms have yet to realise the full potential of the Internet as a business tool. Britain could end up lagging behind competitors from the US and Europe.’