Big names compete at Birmingham Softworld

Link: Softworld IT news and features archive

The halls of the Birmingham NEC will be home to some of the best-known names in the industry on 24 and 25 September as giants, such as Sage, JD Edwards, SAP, Microsoft Business Solutions and Coda, slug it out.

After one of the most enthralling periods of industry consolidation and competition, accountants and finance professionals are in the sights of software companies like never before.

The show will host a number of free seminars, breakfast briefings and masterclasses from independent technology and consulting experts, along with product demonstrations on individual vendor stands.

The show will provide an insight into the year ahead. Newcastle-based Sage faces a dual-pronged attack from Microsoft Business Solutions and German software giant SAP after both companies chose Sage as a prime target.

Dean Carroll, business development manager at MBS, said: ‘Our core focus is the small and medium-sized business sector and we are obviously in competition with Sage.’

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