Petter receives the MCA baton from O’Rorke

An opera-lover and keen gardener is the new man at the helm of the Management Consultancies Association, having taken over from outgoing executive director Brian O’Rorke on 9 April.

O’Rorke, 66, who has been in the job for the past 13 years, is off to concentrate on helping run the European equivalent of the association, known as FEACO, but also to devote more time to sculpting.

Bruce Petter was director of the Petrol Retailers Association from 1986-97, and sees his immediate task as safeguarding the reputation of the association’s 32 top consultancy members who account for more than half of all management consultancy fees in Britain and collectively employ around 12,000 people.

“There is a certain thinking that, if you ask a management consultant the time, he will just look at his watch and send you a hefty fee. But our members add real value – management consultancy is, after all a service, and people won’t pay for a service that fails to deliver.”

He added: “We don’t throw out members very often, though it has happened under Brian’s auspices. My main task will be to take over where he has left off – he has done a tremendous job.”

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