Technology – Questions & Answers.

Q: Why do you believe resellers have the human touch?[QQ] A: Resellers and distributors are closer to the customer and have found how to master forecasting and inventory planning, taking into account the human element in the supply chain. We don’t feel the pain our competitors have felt, we’re not stuck with anything we can’t turn round. Manufacturers are coming to us, asking for help with companies they can’t handle directly, or products they can’t move. They need us to help them with inventories.

Whereas major vendors once pressed channel partners to accept huge amounts of inventory at the end of a quarter, companies like us have turned the tables to boost the efficiency of direct-sales business.

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