Practice management: Introducing marketing to the firm
The four letter word is no longer a valid barrier to marketing in the firm.
That’s the good news, but unfortunately there are another nine classic excuses to come so it’s as well to be ready for them.
Let me suggest a time-saving device that might help you: At your next marketing meeting – you know, the one where you come to the battle ground to punish the wounded, bury the dead and recognise the victorious, pre-empt the excuses by presenting your own list. Ask them to tick the appropriate box and hand the list back – why? – because this is a marketing meeting and I believe you should be talking about marketing.
Here’s your list:
That’s not my job.
Client’s come first.
I contribute in other ways.
That’s not why I joined the profession.p>I have family commitments.
My friends aren’t target market.p>We’re looking for controlled growth.