That’s the good news, but unfortunately there are another nine classic excuses to come so it’s as well to be ready for them.
Let me suggest a time-saving device that might help you: At your next marketing meeting – you know, the one where you come to the battle ground to punish the wounded, bury the dead and recognise the victorious, pre-empt the excuses by presenting your own list. Ask them to tick the appropriate box and hand the list back – why? – because this is a marketing meeting and I believe you should be talking about marketing.
Here’s your list:
That’s not my job.
Client’s come first.
I contribute in other ways.
That’s not why I joined the profession.p>I have family commitments.
My friends aren’t target market.p>We’re looking for controlled growth.
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