Gulf in corporate reports revealed

sam cooke pilot black sun

‘Ambitious’: Cooke Pilot

Black Sun, analysed
the top 100 reports and singled out BAE Systems, Land Securities, Tullow Oil and
the BG Group as those companies with reports that articulated their performance
and strategy most thoroughly and clearly.

But others that emerged as the worst appeared to use their previous year’s
reports, to which they added updated information.

Black Sun’s director of corporate reporting, Sallie Cooke Pilot said the best
reporters had become ‘ambitious’ about the regime. ‘They’re rethinking how they
use the annual report to communicate with their investors,’ she said.

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